This is the "making of" Israeli launching guerrilla marketing campaign for Christina Aguilera's new perfume. Concept: sometimes it's all you need to wear. Solution: 150000 of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country. Outcome: Reaching over 1500000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in ...
Christina Aguilera
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